ABOUT HEIDI
The Brand Mama.
A young entrepreneur once gave me the name, because "consultant" didn't sound so lekker. It stuck, and it fits: taking care of a brand is a bit like being a parent. You act in its best interests, you understand what it needs to grow, and you help it mature through the stages of its life.
THE STORY
A career that swerved, delightfully.
It has run through delivering babies, designing aircraft interiors and leading brand and marketing teams. I spent twelve years in market research at Markinor (now Ipsos), then moved into brand and marketing leadership, including as CMO and Head of Customer Experience at Comair / kulula.com and British Airways. Along the way I've worked with start-ups, purpose-driven ventures and some of South Africa's best-known brands.
How I work, the "&co"
I've never wanted to build a traditional agency. heidibeeee&co works through a network of people I trust and bring together as the work needs them. The ampersand has been part of the identity since the start, because I care about amplification, collaboration, community, co-creation and connection. When you work with me, you get me, and the right people around me.
"She really viscerally understands the world of marketing and customers, and is completely committed to making sure that customers are getting an amazing experience."
Aki Kalliatakis · Founder and Managing Partner, The Leadership LaunchPad
"
"Heidi, you have a unique way of seeing the world that is an inspiration to so many. Thank you for teaching us."
Claudia Eicker-Harris · Creative Director, Creative Directions
"
A note from Heidi, once a month.
Ideas worth thinking about, and what's coming up. No noise, just the good stuff.