WHAT IT'S ABOUT
Stuff that made people's eyes sparkle.
Someone once said to me, "you've seen enough and heard enough to write a book." So I started scribbling things down: things I'd noticed, things I learned the hard way, and things that made people's eyes sparkle. While most of these lessons were learned in marketing, they rarely stay there. They're about how people think, how organisations work, how ideas spread, and how things get done. My hope is they help you make amazing things, and make things amazing.
Four sections you can read in any order: Know Thyself · Strategy & GSD · Other Useful Stuff · How To.

Choose your cover.
Small enough for your bag, four covers to choose from.

COME SAY HELLO
Launching across a run of small gatherings.
26 Aug 2026
revX breakfast (closed event)
3 Sep 2026
Leaderex MMA (public event)
29 Sep 2026
Ornico (closed event)
15 Oct 2026
Hello Kindred CMO Forum (closed event)

